DOI: https://doi.org/10.32515/2663-1636.2021.6(39).220-230
Event Management in Tourism Industry
About the Authors
Liudmyla Maliuta, Professor, Doctor in Economics (Doctor of Economic Sciences), Professor of the Department of Management of Innovation Activity and Services Industry, Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine, ORCID: https://orcid.org/0000-0002-7569-9982, e-mail: luda_mal@ukr.net
Roman Sherstiuk, Doctor in Economics (Doctor of Economic Sciences), Head the Department of Management of Innovation Activity and Services Industry, Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine, ORCID: https://orcid.org/0000-0001-6253-9421, e-mail: romsher85@gmail.com
Halyna Ostrovska, Associate Professor, Ph.D in Economics (Candidate of Economic Sciences), Associate Professor of the Department of Management of Innovation Activity and Services Industry, Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine, ORCID: https://orcid.org/0000-0002-9318-2258, e-mail: h.ostrovska@gmail.com
Abstract
In a knowledge-based economy, the most important issues of modernity areas development – event management become especially relevant. Current trends in the development of such socio-economic activity areas as event management is directly represented in the practice of event tourism, within which the creation, planning, conduction and event management. In order to manage a modern system of event tourism, event management is called to summarize the existing experience, give practical recommendations taking into account the specifics of various events, as well as improving this system of relations. Event management becomes an innovative tool for achieving the goals of the organization at its all operation stages. It is also worthily to note the importance of using event management technologies in the formation of a positive organization image, corporate culture and increase its competitiveness in the market.
The article highlights the scientific approaches to the interpretation of the category "event management" according to certain criteria and characteristics. The author's definition of the categories essences "tourism industry" and "event management" is given. It is proved that event tourism is a fast-growing industry, which in recent years occupies a dominant position in the general classification of tourism. The potential of event management in the tourism industry is revealed. The system of organization and event-management carrying out in the world practice is investigated and recommendations concerning its application in Ukrainian realities are substantiated. The state of event management in Ukraine is analyzed and perspective directions of its development within the tourist business are outlined.
The practical significance of the obtained results is manifested in their usefulness for optimizing the event managers’ work in the process of creating, planning, organizing and conducting events, as well as for improving and increasing the efficiency of existing technologies in the event organization field. In addition, they contribute to the clarification of "event management" concept in Ukrainian scientific community. Prospects for further research are to develop the basic processes of event management, which form its essence.
Keywords
event management, event technologies, tourism industry, development, event tourism, tourist product
Full Text:
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References
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17. Smith, W. (2008). Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events. (5th edition). International Journal of Contemporary Hospitality Management, Vol. 20, 2, 237–238 [in English].
Пристатейна бібліографія
- Ніколюк О. В., Дьяченко Ю. В., Савченко Т. В. Особливості розвитку івент-менеджменту в Україні. Інвестиції: практика та досвід. 2021. № 6. С. 98-103. DOI: 10.32702/2306-6814.2021.6.98.
- Пашкевич М. Ю. Культурно-дозвіллєва діяльність у сучасному світі: монографія. Київ: Вид-во: Ліра-К, 2017. 328 с.
- Поплавський М. М. Event-менеджмент у індустрії дозвілля. Питання культурології. 2017. Вип. 33. С. 186-197.
- Ткаченко Т., Дупляк Т., Забалдіна Ю. Івент-індустрія та туризм у світовій економіці. 2020. Вісник КНТЕУ. 2020. № 4. С. 55-63.
- Хальцбаур У., Йеттингер Э., Кнаусе Б., Мозер Р., Целлер М. Event-менеджмент. М.: Эксмо, 2007. 384 с.
- International tourist arrivals could fall by 20-30% in 2020. UN WTO, 2020. URL: https://www.unwto.org/news/international-tourism-arrivals-could-fall-in-2020. (дата звернення: 15.04.2021)
- Cambridge Dictionary. 2013. URL: https://dictionary.cambridge.org. (дата звернення:16.04.2021)
- COVID-19: Resources for Airlines & Air Transport Professionals. IATA, 2020. URL: https://www.iata.org/en/programs/covid-19-resources-guidelines/. (дата звернення:27.04.2021)
- EMBOK Model. URL: http://www.embok.org/index.php/embok-model. (10.03.2021)
- Event Academy. What is Event Management? 2012. URL: https://eventacademy.com/news/what-isevent-management. (дата звернення:15.03.2021)
- Eventbrite. The 10 Event Management Skills Event Managers Need. 2019. URL: https://www.eventbrite.co.uk/blog/qualities-successful-event-managersds00. (дата звернення: 14.04.2021)
- Getz D. Event tourism: Definition, evolution, and research. Tourism Management. 2008. 29 (3). Р. 403-428.
- Goldblatt J. Creating and Sustaining a New World for Celebration. 2014. 7th Edition. New Jersey: John Wiley & Sons, Inc. 423 р.
- Longman Dictionary of Contemporary English. 2015. URL: https://www.ldoceonline.com/dictionary. (дата звернення: 27.04.2021)
- Mykhailichenko H., Kravtsov S., Zabaldina Y. Planning of event portfolio for tourism destination in post quarantine period. Bulletin Kyiv National University of Trade and Economics. 2020. № 2. С. 36-47.
- Ritchie B., Crouch G. A model of destination competitiveness / sustainability: Brazilian perspectives. 2010. URL: https://www.scielo.br/pdf/rap/ v44n5/v44n5a03.pdf. (дата звернення: 17.04.2021)
- Smith W. Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events (5th edition). International Journal of Contemporary Hospitality Management. 2008. Vol. 20. No. 2. Р. 237-238.
Copyright (c) 2021 Liudmyla Maliuta, Roman Sherstiuk, Halyna Ostrovska
Event Management in Tourism Industry
About the Authors
Liudmyla Maliuta, Professor, Doctor in Economics (Doctor of Economic Sciences), Professor of the Department of Management of Innovation Activity and Services Industry, Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine, ORCID: https://orcid.org/0000-0002-7569-9982, e-mail: luda_mal@ukr.net
Roman Sherstiuk, Doctor in Economics (Doctor of Economic Sciences), Head the Department of Management of Innovation Activity and Services Industry, Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine, ORCID: https://orcid.org/0000-0001-6253-9421, e-mail: romsher85@gmail.com
Halyna Ostrovska, Associate Professor, Ph.D in Economics (Candidate of Economic Sciences), Associate Professor of the Department of Management of Innovation Activity and Services Industry, Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine, ORCID: https://orcid.org/0000-0002-9318-2258, e-mail: h.ostrovska@gmail.com
Abstract
Keywords
Full Text:
PDFReferences
1. Nikoliuk, O., Diachenko, Y. & Savchenko, T. (2021). Osoblyvosti rozvytku ivent-menedzhmentu v Ukrayini [Features of event management development in Ukraine]. Investytsiyi: praktyka ta dosvid – Investytsiyi: praktyka ta dosvid, 6, 98-103 [in Ukrainian].
2. Pashkevich, M. Yu. (2017). Kulturno-dozvillieva diialnist u suchasnomu sviti [Cultural and leisure activities in the modern world]. Kyiv: Lyra-K [in Ukrainian].
3. Poplavskyi, M. M. (2017). Event-menedzhment u industriyi dozvillya [Event-management in the leisure industry]. Pytannya kulʹturolohiyi – Questions of culturology, 33, 186-197 [in Ukrainian].
4. Tkachenko, T., Dupljak T., & Zabaldina, Ju. (2020). Ivent-industrija ta turyzm u svitovij ekonomici.[Event industry and tourism in the world economy]. Visnyk Kyivskogo nacionalnogo torgovelno-ekonomichnogo universytetu – Bulletin Kyiv National University of Trade and Economics, 4, 55-63 [in Ukrainian].
5. Halzbaur, W., Yettinger, E., & Knause, B. et al. (2007). Event-menedzhment [Event Management]. Moscow, Exmo. [in Russian].
6. International tourist arrivals could fall by 20-30% in 2020. UN WTO. (2020). unwto.org. Retrieved from https://www.unwto.org/news/international-tourism-arrivals-could-fall-in-2020 [in English].
7. Cambridge Dictionary. (2013). ictionary.cambridge.org. Retrieved from https://dictionary.cambridge.org [in English].
8. COVID-19: Resources for Airlines & Air Transport Professionals. IATA. (2020). iata.org. Retrieved from https://www.iata.org/en/programs/covid-19-resources-guidelines/ [in English].
9. EMBOK Model. ( n.d.). embok.org. Retrieved from http://www.embok.org/index.php/embok-model [in English].
10. Event Academy. What is Event Management? (2012). eventacademy.com. Retrieved from https://eventacademy.com/news/what-isevent-management [in English].
11. Eventbrite. The 10 Event Management Skills Event Managers Need. (2019). eventbrite.co.uk. Retrieved from https://www.eventbrite.co.uk/blog/qualities-successful-event-managersds00 [in English].
12. Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29 (3), 403-428 [in English].
13. Goldblatt, J. (2014). Creating and Sustaining a New World for Celebration. (7th ed.). New Jersey: John Wiley & Sons, Inc.
14. Longman Dictionary of Contemporary English. (2015). Idoceonline.com. Retrieved from https://www.ldoceonline.com/dictionary [in English].
15. Mykhailichenko, H., Kravtsov, S., & Zabaldina, Y. (2020). Planning of event portfolio for tourism destination in post quarantine period. Bulletin Kyiv National University of Trade and Economics, 2, 36-47 [in English].
16. Ritchie, B., & Crouch, G. (2010). A model of destination competitiveness / sustainability: Brazilian perspectives. scielo.br. Retrieved from https://www.scielo.br/ pdf/rap/v44n5/v44n5a03.pdf [in English].
17. Smith, W. (2008). Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events. (5th edition). International Journal of Contemporary Hospitality Management, Vol. 20, 2, 237–238 [in English].
Пристатейна бібліографія
- Ніколюк О. В., Дьяченко Ю. В., Савченко Т. В. Особливості розвитку івент-менеджменту в Україні. Інвестиції: практика та досвід. 2021. № 6. С. 98-103. DOI: 10.32702/2306-6814.2021.6.98.
- Пашкевич М. Ю. Культурно-дозвіллєва діяльність у сучасному світі: монографія. Київ: Вид-во: Ліра-К, 2017. 328 с.
- Поплавський М. М. Event-менеджмент у індустрії дозвілля. Питання культурології. 2017. Вип. 33. С. 186-197.
- Ткаченко Т., Дупляк Т., Забалдіна Ю. Івент-індустрія та туризм у світовій економіці. 2020. Вісник КНТЕУ. 2020. № 4. С. 55-63.
- Хальцбаур У., Йеттингер Э., Кнаусе Б., Мозер Р., Целлер М. Event-менеджмент. М.: Эксмо, 2007. 384 с.
- International tourist arrivals could fall by 20-30% in 2020. UN WTO, 2020. URL: https://www.unwto.org/news/international-tourism-arrivals-could-fall-in-2020. (дата звернення: 15.04.2021)
- Cambridge Dictionary. 2013. URL: https://dictionary.cambridge.org. (дата звернення:16.04.2021)
- COVID-19: Resources for Airlines & Air Transport Professionals. IATA, 2020. URL: https://www.iata.org/en/programs/covid-19-resources-guidelines/. (дата звернення:27.04.2021)
- EMBOK Model. URL: http://www.embok.org/index.php/embok-model. (10.03.2021)
- Event Academy. What is Event Management? 2012. URL: https://eventacademy.com/news/what-isevent-management. (дата звернення:15.03.2021)
- Eventbrite. The 10 Event Management Skills Event Managers Need. 2019. URL: https://www.eventbrite.co.uk/blog/qualities-successful-event-managersds00. (дата звернення: 14.04.2021)
- Getz D. Event tourism: Definition, evolution, and research. Tourism Management. 2008. 29 (3). Р. 403-428.
- Goldblatt J. Creating and Sustaining a New World for Celebration. 2014. 7th Edition. New Jersey: John Wiley & Sons, Inc. 423 р.
- Longman Dictionary of Contemporary English. 2015. URL: https://www.ldoceonline.com/dictionary. (дата звернення: 27.04.2021)
- Mykhailichenko H., Kravtsov S., Zabaldina Y. Planning of event portfolio for tourism destination in post quarantine period. Bulletin Kyiv National University of Trade and Economics. 2020. № 2. С. 36-47.
- Ritchie B., Crouch G. A model of destination competitiveness / sustainability: Brazilian perspectives. 2010. URL: https://www.scielo.br/pdf/rap/ v44n5/v44n5a03.pdf. (дата звернення: 17.04.2021)
- Smith W. Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events (5th edition). International Journal of Contemporary Hospitality Management. 2008. Vol. 20. No. 2. Р. 237-238.