DOI: https://doi.org/10.32515/2663-1636.2025.14(47).87-98

SMART Strategies for Training, Career Growth and Staff Development Management in Innovative Enterprises

Oleksii Hutsaliuk, Yuliia Bondar, Oleksandr Maryanchuk

About the Authors

Oleksii Hutsaliuk, Professor, Doctor in Economics (Doctor of Economic Sciences), Vice-Rector for Scientific and Pedagogical Activities, Private Higher Education Institution “Rauf Ablyazov East European University”, Cherkasy, Ukraine, ORCID: https://orcid.org/0000-0002-6541-4912, e-mail: alex-g.88@ukr.net

Yuliia Bondar, Professor, PhD in Economics (Candidate of Economic Sciences), Associate Professor, Department of Management and Entrepreneurship, Volodymyr Vynnychenko Central Ukrainian State University, Kropyvnytskyi, Ukraine, ORCID: https://orcid.org/0000-0003-2269-6208, e-mail: cooperjulia@ukr.net

Oleksandr Maryanchuk, Postgraduate (student of the third (educational and scientific) level of higher education), Pryazovskyi State Technical University, Dnipro, Ukraine, ORCID: https://orcid.org/0009-0001-4671-3706, e-mail: studentdc@ukr.net

Abstract

The article substantiates the relevance of managing career growth and development of personnel of innovative enterprises in the conditions of digitalization, dynamism of the market environment and the growth of the role of human capital as a key strategic resource. It summarizes modern scientific approaches to the application of SMART strategies in the personnel management system and develops a model for their integration into the management of career growth and development of personnel of innovative enterprises, taking into account the strategic goals of the organization and individual career expectations of employees. The study used methods of scientific generalization, system analysis and structural-logical modeling. The key categories of personnel management, in particular career growth, personnel development and SMART strategies, were analyzed, and their relationship in the modern HR system of innovative enterprises was determined. The features of managing personnel career growth at innovative enterprises, characterized by flexible career trajectories, project-oriented development, personalization of career routes and extensive use of digital HR tools, are systematized. The feasibility of using SMART strategies in planning individual career trajectories and developing employees' competencies is substantiated. According to the results of the study, a model for integrating SMART strategies into the management system for training, career growth and development of personnel of innovative enterprises is proposed, which provides for a multi-level approach - from strategic coordination to control and institutional support. It has been established that the systematic use of SMART strategies increases the transparency and manageability of HR processes, contributes to the development of key competencies, talent retention and strengthening the innovative potential of enterprises. Prospects for further research are associated with empirical testing of the proposed model and assessment of its impact on the results of innovative activity of enterprises.

Keywords

SMART strategies, HR management, career paths, talent development, professional development, manager training system, innovative enterprises

Full Text:

PDF

References

1. Hutsaliuk, O.M., Bondar, Iu.A., Tomareva-Patlahova, V.V., & Ukrainskyi, S.S. (2023). Application of innovative approaches to improving the system of training and stimulating managers in the formation of the human resource potential of an industrial enterprise. Upravlinnia ekonomikoiu: teoriia ta praktyka. Chumachenkivski chytannia. 59-76. [In Ukrainian] https://doi.org/10.37405/2221-1187.2023.59-76.

2. Hutsaliuk, O.M., Remzina, N.A., Tomareva-Patlahova, V.V., & Bondar, Iu.A., (2024). The significance of personnel management technology in the system of developing the personnel potential of the enterprise. Rozvytok metodiv upravlinnia ta hospodariuvannia na transporti. 1 (86), 108-119. [In Ukrainian] https://doi.org/10.31375/2226-1915-2024-1-108-119.

3. Ivaniuk, U., Korol, V., Tsiutsiupa, S., Yevseitseva, O., Palchuk, O., & Danyleichuk, R. (2025). Innovative personnel management of entrepreneurial educational institutions in marketing strategy and SMART financial policy. Financial and Credit Activity Problems of Theory and Practice, 3(62), 558–576. [In Ukrainian] https://doi.org/10.55643/fcaptp.3.62.2025.4813.

4. Mantur-Chubata, O., Shelest, I., Danilkova, A., & Zelena, M. (2022). Personnel development as an integral part of personnel management strategy. Innovation and Sustainability, (4), 71–78. [In Ukrainian] https://doi.org/10.31649/ins.2022.4.71.78 .

5. Panchenko, I., & Kryvenko, N. (2024). Formation of personnel management strategy in the conditions of digital transformation of business. Ekonomika ta suspilstvo, (69). [In Ukrainian] https://doi.org/10.32782/2524-0072/2024-69-92.

6. Stankovska, I., & Mykhailov, T. (2024). Peculiarities of planning professional development of the organization's personnel. Ekonomika ta suspilstvo, (67). [In Ukrainian] https://doi.org/10.32782/2524-0072/2024-67-47.

7. Amy E. Randel, Benjamin M. Galvin, Lynn M. Shore, Karen Holcombe Ehrhart, Beth G. Chung, Michelle A. Dean, & Uma Kedharnath (2018). Inclusive leadership: Realizing positive outcomes through belongingness and being valued for uniqueness. Human Resource Management Review, 28, 2, 190-203 [In English] https://doi.org/10.1016/j.hrmr.2017.07.002.

8. Andrew R. Timming, Di Fan, Yipeng Liu, Vikas Kumar, & Heidi Neck (2025). The Changing Role of Human Resource Management as a Driver of Innovation in New Organizational Forms. British Journal of Management,. 36, 2, 479-945 [In English] https://doi.org/10.1111/1467-8551.12908.

9. Edmondson, A. (1999). Psychological Safety and Learning Behavior in Work Teams. Administrative Science Quarterly, 44, 2. [In English] https://doi.org/10.2307/2666999 .

10. Elham Hmoud Al-Faouri, Yazan Abu Huson, Nader Mohammad Aljawarneh, & Thikra jamil Alqmool (2024). The Role of Smart Human Resource Management in the Relationship between Technology Application and Innovation Performance. Sustainability. 16(11), 4747; [In English] https://doi.org/10.3390/su16114747 .

11. Rismita Rismita, & Hery Muljono (2023). Target Setting in Teacher Career Development: Analysis of Human Resource Management SMART Model. Journal of Educational Science and Technology, 9, 3. [In English] https://doi.org/10.26858/est.v9i3.37353 .

12. Rosmelisa, Y., Sarini, A., Siti Rohaida Mohamed Zainal, Kamisah Supian (2022). The Essential Role of Human Values and Technology Driven HRM Towards a Smart HRM. Global Business and Management Research: An International Journal, 14, 3 https://gbmrjournal.com/pdf/v14n3s/V14N3s-17.pdf?utm_source [In English].

Citations

1. Гуцалюк О.М., Бондар Ю.А., Томарева-Патлахова В.В., Український С.С. Застосування інноваційних підходів щодо покращення системи підготовки і стимулювання менеджерів при формуванні кадрового потенціалу промислового підприємства. Управління економікою: теорія та практика. Чумаченківські читання. 2023. С. 59-76. DOI: https://doi.org/10.37405/2221-1187.2023.59-76

2. Гуцалюк О.М., Ремзіна Н.А., Томарева-Патлахова В.В., Бондар Ю.А., Значення технології управління персоналом в системі розвитку кадрового потенціалу підприємства. Розвиток методів управління та господарювання на транспорті. 2024. № 1 (86). С. 108-119. DOI: https://doi.org/10.31375/2226-1915-2024-1-108-119

3. Іванюк У., Король В., Цюцюпа С., Євсейцева О., Пальчук О., & Данилейчук, Р. Інноваційне управління персоналом підприємницьких закладів освіти в маркетинговій стратегії й SMART-фінансовій політиці. Financial and Credit Activity Problems of Theory and Practice, 2025. 3 (62), 558-576. DOI: https://doi.org/10.55643/fcaptp.3.62.2025.4813

4. Мантур-Чубата O., Шелест I., Данілкова A., & Зелена M. Розвиток персоналу як невід’ємна частина стратегії управління персоналом. Innovation and Sustainability, 2022. (4). С. 71-78. DOI: https://doi.org/10.31649/ins.2022.4.71.78

5. Панченко І., Кривенко Н. Формування стратегії управління персоналом в умовах цифрової трансформації бізнесу. Економіка та суспільство. 2024. 69. DOI: https://doi.org/10.32782/2524-0072/2024-69-92

6. Станьковська І., Михайлов Т. Особливості планування професійного розвитку персоналу організації. Економіка та суспільство. 2024. 67. DOI: https://doi.org/10.32782/2524-0072/2024-67-47

7. Amy E. Randel, Benjamin M. Galvin, Lynn M. Shore, Karen Holcombe Ehrhart, Beth G. Chung, Michelle A. Dean, Uma Kedharnath Inclusive leadership: Realizing positive outcomes through belongingness and being valued for uniqueness. Human Resource Management Review. 2018. Vol. 28. Iss. 2. Рр. 190-203. DOI: https://doi.org/10.1016/j.hrmr.2017.07.002

8. Andrew R. Timming, Di Fan, Yipeng Liu, Vikas Kumar, Heidi Neck The Changing Role of Human Resource Management as a Driver of Innovation in New Organizational Forms. British Journal of Management. 2025. Vol. 36. Iss. 2. Рр. 479-945. DOI: https://doi.org/10.1111/1467-8551.12908

9. Edmondson А. Psychological Safety and Learning Behavior in Work Teams. Administrative Science Quarterly. 1999. Vol. 44. Iss. 2 DOI: https://doi.org/10.2307/2666999

10. Elham Hmoud Al-Faouri, Yazan Abu Huson, Nader Mohammad Aljawarneh, Thikra jamil Alqmool The Role of Smart Human Resource Management in the Relationship between Technology Application and Innovation Performance. Sustainability. 2024. 16 (11). 4747. DOI: https://doi.org/10.3390/su16114747

11. Rismita Rismita, Hery Muljono Target Setting in Teacher Career Development: Analysis of Human Resource Management SMART Model. Journal of Educational Science and Technology. 2023. Vol. 9. №. 3. DOI: https://doi.org/10.26858/est.v9i3.37353

12. Rosmelisa Y., Sarini A., Siti Rohaida Mohamed Zainal, Kamisah Supian The Essential Role of Human Values and Technology Driven HRM Towards a Smart HRM. Global Business and Management Research: An International Journal. 2022. Vol. 14. №. 3s. URL: https://gbmrjournal.com/pdf/v14n3s/V14N3s-17.pdf?utm_source (дата звернення: 01.12.2025).

Copyright (c) 2025 Oleksii Hutsaliuk, Yuliia Bondar, Oleksandr Maryanchuk