DOI: https://doi.org/10.32515/2663-1636.2023.10(43).178-187
Peculiarities of anti-crisis management of the product portfolio of machine-building enterprises in conditions of critical resource limitation
About the Authors
Leonid Halushko, Postgraduate Student of the Department of Economics, Management and Commercial Activity, Central Ukrainian National Technical University, Kropyvnytskyi, Ukraine, ORCID: https://orcid.org/0009-0005-6255-0774, e-mail: leonidgalushko@gmail.com
Ilona Androshchuk, Associate Professor, PhD in Economics (Candidate of Economic Sciences), Associate Professor of the Department of Economics, Management and Commercial Activity, Central Ukrainian National Technical University, Kropyvnytskyi, Ukraine, ORCID: https://orcid.org/0000-0002-2232-8061, e-mail: ilonka.tsarenko@gmail.com
Abstract
The paper is devoted to the peculiarities of anti-crisis management of the product portfolio of machine-building enterprises in conditions of critical resource limitation. The key problems of the functioning of the machine-building enterprises of Ukraine in the conditions of military aggression are identified, among which are the following: the almost instantaneous loss of part of the key personnel in connection with the mobilization for the defense of the country; sharp increasing in the cost price as a result of various factors, in particular: increasing in logistics costs and actual terms of logistics operations; the loss of some key suppliers and, as a result, the transition to less efficient technological processes; rising prices for material resources; impossibility of maintaining production stocks and work-in-progress at the level necessary to ensure the rhythmic process of production. It was found that the most significant problem is the critical limitation of the number of resources (labor, material, financial) that the enterprise could attracted to fulfill the orders of consumers of products on time and in full.
The purpose of the paper is to determine the actual methodology for optimizing the product portfolio of a machine-building enterprise in conditions of critical resource limitations. By its core, this methodology should be one of the elements of anti-crisis management of the industrial enterprises in the field of mechanical engineering under martial law.
It was established that the product portfolio by its core should be unique and depends on changes in the internal and external environment of the enterprise.An important issue for the forming of product evaluation criteria is the definition of the parties interested in the product, among which the main ones are the consumer and the enterprise itself.
A set of key criteria that should be used when building a product portfolio has been defined in the paper. As a result, a methodology for optimizing the product portfolio of a machine-building enterprise under conditions of critical resource limitation was formulated. Approbation of the proposed methodology was carried out on the example of the machine-building plant of PJSC «Hydrosila APM» (Kropyvnytskyi, Ukraine). As a result, its efficiency has been proven.
Keywords
product portfolio, optimization, resource limitations, anti-crisis management, machine-building enterprises
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References
1. Verba, V.A., & Lishhynsjka, V.V. (2014). Optymizacija tovarnogho portfelja jak chynnyk pidvyshhennja ekonomichnoji efektyvnosti vyrobnychogho pidpryjemstva [Product portfolio optimization as a factor in increasing the economic efficiency of a production enterprise]. Problemy ekonomiky - Problems of the economy, no. 4, 262-268 [in Ukrainian].
2. Voit, D.S. (2014). Stratehii vdoskonalennia asortymentnoi polityky torhovo-vyrobnychykh obiednan [Strategies for improving the assortment policy of trade and production associations]. Kultura narodov Prychernomoria - Culture of the peoples of the Black Sea region, no. 273, 210-214. Retrieved from http://dspace.nbuv.gov.ua/handle/123456789/93219 [in Ukrainian].
3. Kubyshyna, N.S. (2010). Metodyka rozrobky stratehichnoho naboru tovariv na promyslovomu rynku [The methodology of developing a strategic set of goods on the industrial market]. Ekonomichnyi visnyk NTUU «KPI» - Economic Bulletin of the National Technical University of Ukraine «Kyiv Polytechnic Institute». Retrieved from http://www.nbuv.gov.ua/portal/soc_gum/evkpi/2010/7.Mark/33_ kpi_2010_7.pdf [in Ukrainian].
4. Makarenko, N.O. (2018). Optymizatsiia formuvannia tovarnoho portfelia yak instrumenta upravlinnia tovarnym asortymentom ta nomenklaturoiu [Optimizing the formation of a product portfolio as a tool for managing product assortment and nomenclature]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia - Eastern Europe: Economy, Business and Management. no. 2(13), 107-113. Retrieved from http://www.easterneurope-ebm.in.ua/journal/13_2018/20.pdf[in Ukrainian].
5. Mohylova, A.Iu. & Rokhlina, M.S. (2019). Upravlinnia asortymentom tovariv [Product range management]. Modern scientific researches, Issue 10, Part 2, 122-130. Retrieved from https://www.modscires.pro/index.php/msr/article/view/msr10-02-016[in Ukrainian].
6. Iavorska, K.Iu. (2013). Protsedura otsiniuvannia zbalansovanosti portfelia biznesiv promyslovykh pidpryiemstv [The procedure for assessing the balance of the business portfolio of industrial enterprises]. Marketynh i menedzhment innovatsii - Marketing and innovation management, no. 3, 146-153. Retrieved from https://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_146_153.pdf [in Ukrainian].
7. Aghajani, M., Ruge, G. & Jugdev, K. (2023). An Integrative Review of Project Portfolio Management Literature: Thematic Findings on Sustainability Mindset, Assessment, and Integration. Project Management Journal. Retrieved from https://journals.sagepub.com/doi/pdf/10.1177/87569728231172668 [in English].
8. Bhavika, H. (2022). Products in Marketing: Meaning, Definition, Concept, Types, Product Mix and Decision. conomicsdiscussion.net. Retrieved from https://www.economicsdiscussion.net/marketing-management/product-meaning-definition-concept-types/31455 [in English].
9. Dellegrotti Dan (n.d.). 4 Product Portfolio Optimization Tips for Multi-Product Lines. hanoverresearch.com. Retrieved from https://www.hanoverresearch.com/insights-blog/4-product-portfolio-optim%ization-tips-multi-product-lines/?org=corporate [in English].
10. Lee-Perriard Marta (n.d.). 12 Key Product Success Metrics (+Examples). theproductmanager.com. Retrieved from https://theproductmanager.com/topics/product-success-metrics/ [in English].
11. Villamil, C., & Hallstedt, S. (2021). Sustainabilty integration in product portfolio for sustainable development: Findings from the industry. Bus Strat Env., 388–403. Retrieved from https://doi.org/10.1002/bse.2627 [in English].
12. The Product Sherpa. How to Optimize Your Product Portfolio. (n.d.). theproductsherpa.com. Retrieved from https://www.theproductsherpa.com/how-to-optimize-your-product-portfolio/ [in English].
13. Triskell Software, PPM Blog. 10 Project Portfolio Management (PPM) Trends for 2023. (n.d.). triskellsoftware.com. Retrieved from https://triskellsoftware.com/blog/project-portfolio-management-trends/ [in English].
Citations
1. Верба В. А., Ліщинська В. В. Оптимізація товарного портфеля як чинник підвищення економічної ефективності виробничого підприємства Проблеми економіки, 2014. Вип. № 4. С. 262-268. URL: https://www.problecon.com/export_pdf/problems-of-economy-2014-4_0-pages-262_268.pdf
2. Войт Д.С., Стратегії вдосконалення асортиментної політики торгово-виробничих об’єднань. Культура народов Причерноморья, 2014. Вип. № 273, С. 210-214. URL: http://dspace.nbuv.gov.ua/handle/123456789/93219
3. Кубишина Н. С. Методика розробки стратегічного набору товарів на промисловому ринку. Економічний вісник НТУУ «КПІ»: збірник наукових праць, (7), 2010. С. 171–178. URL: https://ela.kpi.ua/handle/123456789/5646
4. Макаренко Н.О. Оптимізація формування товарного портфеля як інструмента управління товарним асортиментом та номенклатурою. Східна Європа: економіка, бізнес та управління. 2018. №2(13). С.107-113. URL: http://www.easterneurope-ebm.in.ua/journal/13_2018/20.pdf
5. Могилова А.Ю., Рохліна М.С. Управління асортиментом товарів. Modern scientific researches, 2019, Issue 10, Part 2, 122-130 с. URL: https://www.modscires.pro/index.php/msr/article/view/msr10-02-016
6. Яворська, К.Ю. Процедура оцінювання збалансованості портфеля бізнесів промислових підприємств. Маркетинг і менеджмент інновацій. 2013. № 3. С. 146-153. URL: https://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_146_153.pdf
7. Aghajani, M., Ruge, G. and Jugdev K. An Integrative Review of Project Portfolio Management Literature: Thematic Findings on Sustainability Mindset, Assessment, and Integration. Project Management Journal, 2023. URL: https://journals.sagepub.com/doi/pdf/10.1177/87569728231172668
8. Bhavika H. Products in Marketing: Meaning, Definition, Concept, Types, Product Mix and Decision. URL: https://www.economicsdiscussion.net/marketing-management/product-meaning-definition-concept-types/31455 (Дата звернення: 10.11.2023)
9. Dellegrotti Dan. 4 Product Portfolio Optimization Tips for Multi-Product Lines. URL: https://www.hanoverresearch.com/insights-blog/4-product-portfolio-optim%ization-tips-multi-product-lines/?org=corporate (Дата звернення: 10.11.2023)
10. Lee-Perriard Marta. 12 Key Product Success Metrics (+Examples). URL: https://theproductmanager.com/topics/product-success-metrics/ (Дата звернення: 10.11.2023)
11. Villamil C, Hallstedt S. Sustainabilty integration in product portfolio for sustainable development: Findings from the industry. Bus Strat Env. 2021;30:388–403. URL: https://doi.org/10.1002/bse.2627 (Дата звернення: 10.11.2023)
12. The Product Sherpa. How to Optimize Your Product Portfolio. URL: https://www.theproductsherpa.com/how-to-optimize-your-product-portfolio/ (Дата звернення: 05.11.2023)
13. Triskell Software, PPM Blog. 10 Project Portfolio Management (PPM) Trends for 2023. URL: https://triskellsoftware.com/blog/project-portfolio-management-trends/ (Дата звернення: 15.11.2023)
Copyright (c) 2023 Leonid Halushka, Ilona Androshchuk
Peculiarities of anti-crisis management of the product portfolio of machine-building enterprises in conditions of critical resource limitation
About the Authors
Leonid Halushko, Postgraduate Student of the Department of Economics, Management and Commercial Activity, Central Ukrainian National Technical University, Kropyvnytskyi, Ukraine, ORCID: https://orcid.org/0009-0005-6255-0774, e-mail: leonidgalushko@gmail.com
Ilona Androshchuk, Associate Professor, PhD in Economics (Candidate of Economic Sciences), Associate Professor of the Department of Economics, Management and Commercial Activity, Central Ukrainian National Technical University, Kropyvnytskyi, Ukraine, ORCID: https://orcid.org/0000-0002-2232-8061, e-mail: ilonka.tsarenko@gmail.com
Abstract
Keywords
Full Text:
PDFReferences
1. Verba, V.A., & Lishhynsjka, V.V. (2014). Optymizacija tovarnogho portfelja jak chynnyk pidvyshhennja ekonomichnoji efektyvnosti vyrobnychogho pidpryjemstva [Product portfolio optimization as a factor in increasing the economic efficiency of a production enterprise]. Problemy ekonomiky - Problems of the economy, no. 4, 262-268 [in Ukrainian].
2. Voit, D.S. (2014). Stratehii vdoskonalennia asortymentnoi polityky torhovo-vyrobnychykh obiednan [Strategies for improving the assortment policy of trade and production associations]. Kultura narodov Prychernomoria - Culture of the peoples of the Black Sea region, no. 273, 210-214. Retrieved from http://dspace.nbuv.gov.ua/handle/123456789/93219 [in Ukrainian].
3. Kubyshyna, N.S. (2010). Metodyka rozrobky stratehichnoho naboru tovariv na promyslovomu rynku [The methodology of developing a strategic set of goods on the industrial market]. Ekonomichnyi visnyk NTUU «KPI» - Economic Bulletin of the National Technical University of Ukraine «Kyiv Polytechnic Institute». Retrieved from http://www.nbuv.gov.ua/portal/soc_gum/evkpi/2010/7.Mark/33_ kpi_2010_7.pdf [in Ukrainian].
4. Makarenko, N.O. (2018). Optymizatsiia formuvannia tovarnoho portfelia yak instrumenta upravlinnia tovarnym asortymentom ta nomenklaturoiu [Optimizing the formation of a product portfolio as a tool for managing product assortment and nomenclature]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia - Eastern Europe: Economy, Business and Management. no. 2(13), 107-113. Retrieved from http://www.easterneurope-ebm.in.ua/journal/13_2018/20.pdf[in Ukrainian].
5. Mohylova, A.Iu. & Rokhlina, M.S. (2019). Upravlinnia asortymentom tovariv [Product range management]. Modern scientific researches, Issue 10, Part 2, 122-130. Retrieved from https://www.modscires.pro/index.php/msr/article/view/msr10-02-016[in Ukrainian].
6. Iavorska, K.Iu. (2013). Protsedura otsiniuvannia zbalansovanosti portfelia biznesiv promyslovykh pidpryiemstv [The procedure for assessing the balance of the business portfolio of industrial enterprises]. Marketynh i menedzhment innovatsii - Marketing and innovation management, no. 3, 146-153. Retrieved from https://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_146_153.pdf [in Ukrainian].
7. Aghajani, M., Ruge, G. & Jugdev, K. (2023). An Integrative Review of Project Portfolio Management Literature: Thematic Findings on Sustainability Mindset, Assessment, and Integration. Project Management Journal. Retrieved from https://journals.sagepub.com/doi/pdf/10.1177/87569728231172668 [in English].
8. Bhavika, H. (2022). Products in Marketing: Meaning, Definition, Concept, Types, Product Mix and Decision. conomicsdiscussion.net. Retrieved from https://www.economicsdiscussion.net/marketing-management/product-meaning-definition-concept-types/31455 [in English].
9. Dellegrotti Dan (n.d.). 4 Product Portfolio Optimization Tips for Multi-Product Lines. hanoverresearch.com. Retrieved from https://www.hanoverresearch.com/insights-blog/4-product-portfolio-optim%ization-tips-multi-product-lines/?org=corporate [in English].
10. Lee-Perriard Marta (n.d.). 12 Key Product Success Metrics (+Examples). theproductmanager.com. Retrieved from https://theproductmanager.com/topics/product-success-metrics/ [in English].
11. Villamil, C., & Hallstedt, S. (2021). Sustainabilty integration in product portfolio for sustainable development: Findings from the industry. Bus Strat Env., 388–403. Retrieved from https://doi.org/10.1002/bse.2627 [in English].
12. The Product Sherpa. How to Optimize Your Product Portfolio. (n.d.). theproductsherpa.com. Retrieved from https://www.theproductsherpa.com/how-to-optimize-your-product-portfolio/ [in English].
13. Triskell Software, PPM Blog. 10 Project Portfolio Management (PPM) Trends for 2023. (n.d.). triskellsoftware.com. Retrieved from https://triskellsoftware.com/blog/project-portfolio-management-trends/ [in English].
Citations
1. Верба В. А., Ліщинська В. В. Оптимізація товарного портфеля як чинник підвищення економічної ефективності виробничого підприємства Проблеми економіки, 2014. Вип. № 4. С. 262-268. URL: https://www.problecon.com/export_pdf/problems-of-economy-2014-4_0-pages-262_268.pdf
2. Войт Д.С., Стратегії вдосконалення асортиментної політики торгово-виробничих об’єднань. Культура народов Причерноморья, 2014. Вип. № 273, С. 210-214. URL: http://dspace.nbuv.gov.ua/handle/123456789/93219
3. Кубишина Н. С. Методика розробки стратегічного набору товарів на промисловому ринку. Економічний вісник НТУУ «КПІ»: збірник наукових праць, (7), 2010. С. 171–178. URL: https://ela.kpi.ua/handle/123456789/5646
4. Макаренко Н.О. Оптимізація формування товарного портфеля як інструмента управління товарним асортиментом та номенклатурою. Східна Європа: економіка, бізнес та управління. 2018. №2(13). С.107-113. URL: http://www.easterneurope-ebm.in.ua/journal/13_2018/20.pdf
5. Могилова А.Ю., Рохліна М.С. Управління асортиментом товарів. Modern scientific researches, 2019, Issue 10, Part 2, 122-130 с. URL: https://www.modscires.pro/index.php/msr/article/view/msr10-02-016
6. Яворська, К.Ю. Процедура оцінювання збалансованості портфеля бізнесів промислових підприємств. Маркетинг і менеджмент інновацій. 2013. № 3. С. 146-153. URL: https://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_146_153.pdf
7. Aghajani, M., Ruge, G. and Jugdev K. An Integrative Review of Project Portfolio Management Literature: Thematic Findings on Sustainability Mindset, Assessment, and Integration. Project Management Journal, 2023. URL: https://journals.sagepub.com/doi/pdf/10.1177/87569728231172668
8. Bhavika H. Products in Marketing: Meaning, Definition, Concept, Types, Product Mix and Decision. URL: https://www.economicsdiscussion.net/marketing-management/product-meaning-definition-concept-types/31455 (Дата звернення: 10.11.2023)
9. Dellegrotti Dan. 4 Product Portfolio Optimization Tips for Multi-Product Lines. URL: https://www.hanoverresearch.com/insights-blog/4-product-portfolio-optim%ization-tips-multi-product-lines/?org=corporate (Дата звернення: 10.11.2023)
10. Lee-Perriard Marta. 12 Key Product Success Metrics (+Examples). URL: https://theproductmanager.com/topics/product-success-metrics/ (Дата звернення: 10.11.2023)
11. Villamil C, Hallstedt S. Sustainabilty integration in product portfolio for sustainable development: Findings from the industry. Bus Strat Env. 2021;30:388–403. URL: https://doi.org/10.1002/bse.2627 (Дата звернення: 10.11.2023)
12. The Product Sherpa. How to Optimize Your Product Portfolio. URL: https://www.theproductsherpa.com/how-to-optimize-your-product-portfolio/ (Дата звернення: 05.11.2023)
13. Triskell Software, PPM Blog. 10 Project Portfolio Management (PPM) Trends for 2023. URL: https://triskellsoftware.com/blog/project-portfolio-management-trends/ (Дата звернення: 15.11.2023)